Fidelity Bucket List Survery

[ Tuesday, 24 August 2010 ]

Results announced
Bucket List survey



Kiwis want to see own backyard before
kicking the bucket

Inaugural ‘Fidelity Life Kiwi Bucket List’ results announced 

Forget our adrenalin junky reputation – with only a year to live, the thing half of all Kiwis would want to do in their homeland is see more of their own backyard.

New Zealand-owned life insurance and investment company Fidelity Life commissioned The Nielsen Company to find the top things Kiwis would want to do in their homeland if they only had a year to live.

Seeing more of New Zealand, including Fiordland, Milford and Dusky Sounds, Queenstown, Stewart Island and Bay of Islands, was the first thing mentioned by 51 per cent of Kiwis. Fifteen per cent specifically mentioned visiting the “South Island”, including Stewart Island. A long way back in second (18 per cent) was visiting and spending time with family and friends, or setting up family for the future.

The reasonably gentle pursuits group of climbing, cycling, tramping and trekking around mountains and tracks came in third on 9 per cent, just ahead of a campervan trip with family and friends (8 per cent). Rounding out the top five was the first adrenaline category which included skydiving, parapenting, or a chopper or hot air balloon flight (7 per cent).

Fidelity Life Chief Executive, Milton Jennings, says the company was interested to find out what Kiwis value about their life in New Zealand: “The survey provides a great insight into what Kiwis have on their must-do list. 

“Visiting and spending time with family and friends is of high importance to some Kiwis, but we are obviously a country of travellers and all of us have a place in mind that we’ve always wanted to visit.” 
According to Nielsen’s findings, with a year to live New Zealand women, Maori, and people 55 or older, are significantly more likely to want to visit family and friends, or set up family for the future.

The survey found young adults would want to experience adrenaline attacks: Kiwis aged 15 to 24 are significantly more likely to want to bungy jump, skydive paraglide or parapent.

People aged 40 or older are more likely to want to go fishing or swimming with dolphins.

Spending “lots of my money”, or luxurious holidays and food and wine experiences was the seventh most popular answer, from four per cent of Kiwis.

Click here to see Milton Jennings on Tuesday morning's Breakfast programme which screened on TV One.


Fidelity Life / Nielsen survey snapshot

Kiwi Bucket List – the top five:
1.      Visit places and see more  of New Zealand (51 per cent)
2.      Visit/spend time with family/friends and set up family for the future (18 per cent)
3.      Climb/cycle/tramp/trek around various mountains and tracks (9 per cent)
4.      Travel the whole country in a campervan with family and friends (8 per cent)
5.      Skydiving/parapenting or flying in a helicopter or hot air balloon (7 per cent).

Survey methodology:
The Nielsen Company survey was carried out during 1-7 July 2010, with a sample size of 700 people demographically representative of the total New Zealand adult population (aged 15 years old or older). The margin for error was plus or minus 3.7 per cent. 

About Fidelity Life
Gordon Watson, a top life adviser, founded Fidelity Life in 1973 with a vision of a New Zealand-owned and controlled company where advisers and staff could "have their say" and provide direct input into the company and its products.  It set a precedent in New Zealand by trading solely through independent advisers at a time when most companies employed tied agents.  Thirty seven years on, Fidelity Life employs 160 staff and remains wholly New Zealand-owned and controlled.  Fidelity Life has offices in Auckland, Wellington, Christchurch, and Tauranga and offers a full range of life insurance products that includes personal protection, business insurance and investment options.





24 August 2010

This email was sent by Fidelity Life Assurance Company Limited, 81 Carlton Gore Road, Newmarket, Auckland 1023.
While Fidelity Life Assurance Company Limited (Fidelity Life) has made its best endeavours to ensure the information in this Marketing Flash is accurate, neither Fidelity Life nor any company or person associated with the document takes any responsibility for any incorrect or outdated information contained herein or for actions taken as a result.  In preparing the email, the author has not taken any individual investor's personal circumstances into account and this email should not be relied upon as the basis for an investment decision.  This email is intended for Fidelity Life advisers only and is not to be distributed to members of the public.  This email is not a recommendation or an offer of securities under the Securities Act 1978.  Investments will be accepted only on the application form in the investment statement, a copy of which can be obtained free of charge from Fidelity Life. No part of this email can be copied or reproduced without the prior permission of Fidelity Life.
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