Our company

We are committed to staying true to our core values and not losing sight of why we are in business.

Our history

Gordon Watson, a top life adviser, and his wife Shirley, founded Fidelity Life in 1973 with a vision of a New Zealand-owned and controlled company where advisers and staff could "have their say" and provide direct input into the company and its products.  We set a precedent in New Zealand by trading solely through non-tied advisers at a time when most companies employed tied agents.

Currently we employ over 300 staff and remain New Zealand-owned and controlled.

Our values

Being part of Fidelity Life means you are part of an extended family of New Zealanders.  We have a wide network of talented people who are dedicated to making Fidelity Life a friendly, progressive and trustworthy insurance company

We strive for both excellence and integrity, and see all our staff, suppliers, policyholders and advisers as part of our business - part of our family.

Our values are:

  • Listening & Responding
    We engage in dialogue to create value through our relationships.
  • Fidelity
    We retain our original focus to "keep faith" and care in times of need.
  • Stewardship
    We make wise and prudent use of resources entrusted to us for safekeeping.

Our staff

Our staff contribute significantly to the success of the company and we encourage them to be the best that they can be at both a professional and personal level.  We value long-term relationships with our staff, many of whom have been working at Fidelity Life for over five years.

Our place in the community

We continue to build on our reputation as a socially-responsible company and encourage our stakeholders to also help make a difference in our community and grow a more sustainable business.

We are proud supporters of the Leukaemia and Blood Cancer NZ and the Multiple Sclerosis Society Auckland.

Where to from here?

For more information, please view our Corporate Profile, and Annual Report. You can download a copy of the Annual Report here.

If you would like more personalised advice, including information and pricing on Fidelity Life's products and you do not currently have a financial adviser, please complete our 'Find an Adviser' form.